Marketing Online - Men and Women Use the Internet Differently

When it comes to marketing online, you must understand your consumers. This means learning what they look for, and how they use the internet. This can help you grab their attention and get your marketing message in front of the right audience.

It's also important to realize that when it comes to online habits of men and women - they differ. I know, surprise! In the past there has been a lag with women when it came to the adoption of the internet, that is no longer the case. Truth is, studies show that women under the age of 65 are quicker to use the internet than men. As women we love to use the internet for research, where men prefer to use it as an entertainment tool. Do you see how this information can help?

When we review studies that have been done on the different ways that men and women use the internet, we can gain a greater deal of knowledge on how to position our products online.

Let's take a look at what a past study done by Pew Internet and American Life showed, while this study was done in 2005 I still believe much of the knowledge is applicable and can be used today.

Men are more likely to use the internet to:

    Read the news
    Buy travel services or make reservations
    Check sports scores and gather sports information
    Stay updated on political news
    Participate in online auctions, such as ebay
    Write content to publish online
    Download music
    Buy and sell stocks, bonds and mutual funds

A Forrester study done in 2007 also showed that on the average men tend to stay online longer and devote more time to online entertainment and researching technical gadgets.

Women use the internet to:

    Get health information
    Read spiritual and religious information
    Gain access and participate in support group websites
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Top 10 Internet Marketing Strategies

Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.

   1. Start with a web promotion plan and an effective web design and development strategy.

   2. Get ranked at the top in major search engines, and practice good Search Optimization       Techniques.

   3. Learn to use Email Marketing Effectively.

   4. Dominate your marketing niche with affiliate, reseller, and associate programs.

   5. Request an analysis from an Internet marketing coach or Internet marketing consultant.

   6. Build a responsive opt-in email list.

   7. Publish articles or get listed in news stories.

   8. Write and publish online press releases.

   9. Facilitate and run contests and giveaways via your web site.

  10. Blog and interact with your visitors.

By following the above tips you'll be on your way to creating a concrete internet marketing strategy that could boost your business substantially.
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